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Winning more Clients
KBB Industry Training
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Who is running the course?

Graham Hayden |
The course tutor is Graham Hayden, Managing Director
of KBSA (1996-2006).
Graham has worked for the KBSA for 10 years and has
extensive knowledge of the KBB industry.
He wants to ensure that the professional standards
for the industry are upheld in the field of Customer
Care, Customer Relationship Management, Sales and
Marketing. Graham has run successful sales training
courses for major international corporations
including Whirlpool, Maytag, Merloni and Trust House
Forte Hotels.
He promises an interactive day’s training which can
lead to increased Customer Satisfaction thereby
increasing sales and profit.
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To view
the Press Release,
click
on the “More” button.
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Date |
Location |
Venue |
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Wed 23 May |
Ashford, Kent |
Holiday Inn
Ashford (North) |
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Wed 12 September |
Manchester |
Regus Cheadle, Manchester |
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Tue 13 Novemberr |
Ashford, Kent |
Holiday Inn
Ashford (North) |
Timing 9.30 am-4.30 pm |
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Course Objective
The statement that all delegates
attending the course are salespeople
already could be seen as
contentious, but the course explains
that the representation of company
or product is the key element. The
knowledge and information that you
have gathered are the reasons why
potential clients have visited your
business, responded to your
advertisements, telephoned for
information or visited your website.
It is the way in which you deal with
these opportunities that the course
will advise on.
This course is designed for people
in the KBB industry that want to
understand how the Customer Care and
Relationship process can benefit
their performance, profit and
turnover through stronger client
relationships.
The objective is to highlight, and
concentrate on the importance of
good planning, preparation,
appropriate use of CAD and will
demonstrate and advise on quality
negotiation techniques to ensure
complete customer satisfaction.
The sessions on body language will
be particularly useful to all
employees that are involved in face
to face communication with clients.
The “Wow” session will clearly
demonstrate the opportunity to
maximise profit and attract new
business either directly, or by
referral, through quality
negotiation and customer
satisfaction.
The
course has been approved by the NTG
and qualifies for grants for any
business that is registered and pays
the training levy to the CITB.
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Who should attend?
This course is ideal for designers,
showroom staff, proprietors and
installation managers wishing to
maximise their sales opportunities
and profit through tried and trusted
customer care techniques.
It is also a focussed refresher for
experienced personnel in the KBB
retail sector.
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Cost of course
£145.00 per delegate including
handout/support material
Group bookings available for 3 or
more delegates at a rate of £120 per
delegate
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How to Order
Training courses can be booked
online through
www.planit.com/uk/training/courses
Or by contacting the Support Team on
01233 635533
Or by emailing the Support team via
this link
uksupport@planit.com
Please note that places are limited
this year. If you would like to
attend a future course then please
register your details with the
Support Team.
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Course Content
9.15 welcome, registration and
coffee
9.30 Objectives of the day
9.45 The “Customer Relationship”
process
10.15 Skills and qualities
Break
11.00 Features and Benefits for
customers
11.30 Customer aspirations (Buying
motives)
11.45 Questioning technique
(requirement identification)
12.15 Overcoming objections
(satisfying needs)
12.45 Lunch
13.15 Buying signals
13.30 Negotiation (agreeing
outcomes)
14.00 Body language
14.30 Closing techniques
(requirement confirmation)
Break
15.15 “Wow” techniques (quality
negotiation and discussion)
16.00 Review of course,
discussion, and Action Plan
16.30 Close
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What will you learn
Understanding the Customer
relationship process
How Planit can help your sales
Develop natural Skills and Qualities
Essential Communication, listening
and empathy skills
Buying Motives
Questioning Techniques
Handling Objections
Buying Signals
Negotiation
Body language
Closing Techniques
WOW Technique
And how to implement an Action Plan |
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Planit Helpline Tel: +44 (0)1233 635533 |
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