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“Planit is a Trademark used under licence from Planit Holdings Ltd”
TWYFORD BATHROOMS BATHROOM MANUFACTURER TO PARTNER PLANIT FUSION
Planit International has incorporated the entire Twyford Bathrooms catalogue into its industry-leading Fusion design and visualisation software, underlining the company's investment in this fast-growing area of the KBB market.
“We are very excited at reinforcing our activities in the bathroom market with the inclusion of the whole range of products from this leading brand,” says Planit Fusion managing director Alastair McPheat. “An iconic name with a business heritage of nearly 160 years, Twyford is the first choice for many Planit Fusion users and as such, the catalogue is a very important addition.”
One of Twyford's key account merchants Graham has steadily increased its utilisation of Planit Fusion throughout its showrooms, so it makes sense to have all Twyford products supplied to them available on the system.
“Twyford is the first major bathroom manufacturer to have all its products on the system, which is a huge advantage for us. Our customers will now be able to create truly inspirational bathroom designs using any products from our current range – including Encore which has only just been launched.”
Twyford recommends the benefits of Planit Fusion to all of its customers because it recognises the system to be the most up-to-date on the market today.
“This partnership with Planit International provides a much wider audience with access to all of our products,” says Karen. “Customers can see what they are getting before they buy and the 3D visuals for bathroom design are a vast improvement on the generic images available until recently. “This can only have a positive effect on Twyford's business prospects.”
About Twyford Bathrooms
Since 1849 when Twyford Bathrooms was established in Hanley, Stoke-on-Trent, the company has developed into the recognised brand it is today. By appointment to Her Majesty The Queen, the company is the largest selling single brand in the UK, supplying the luxury, mid-range, economy, special needs and water-saving sectors of the market. Part of the Sanitec Group, the Twyford brand enjoys 22% overall market share in the UK by volume.
About Planit International
Based at Ashford in Kent, Planit International is the UK's leading developer of advanced design and visualisation software for the kitchen, bedroom, bathroom and home improvement markets. Its flagship product, Planit Fusion incorporates a comprehensive range of customer management tools, superior graphics and unrivalled presentational quality – making it the industry's benchmark integrated software application and the sector's only certified Microsoft Partner.
Editors' note:
For further information, please call Sarah Dennis at Planit International Ltd on: +44 (0)1233 635566; email sarahdennis@planit.com or visit: www.planitsoftware.com
Editorial enquiries to Sue Deane at Anderson Burnbreck Ltd on: +44 (0)1242 518399 or e-mail: sue@andburn.co.uk
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